McCann Erickson for Neu.ch: Heart palpitations on the first date
McCann Erickson has created a TV campaign for Neu.ch, a dating site owned by the dating company Meetic. Three commercials show singles on their first dates. The spots are designed to convey, in a charming way, what the dating site promises its users: butterflies in the stomach.
Each of the three stories begins with the many questions and the uncertain feeling of a young woman before a first date. As the stories progress, it becomes clear that the excitement of the first encounter sometimes makes situations seem different than they actually are. And the stories show that despite all the misunderstandings, a first date can turn into something more. The commercials are now available in 30 and 20-second versions.
> To the spot 1
> To the spot 2
> To the spot 2
Responsible at Neu.ch: Joachim Rabe. Responsible at McCann Erickson: Sibylle Kaelin, Stephen Dickel, Anne Posmantir (consulting), Bernd Schultze, Silke Wartenberg, Stefan Gigon (creation). Adaptation: Markenfilm Schweiz and Tonstudios Z.
