McCann Erickson supports the launch of Angel

McCann Erickson has secured the budget for the market launch of the Cardinal lifestyle drink Angel. The drink will be available from October.

McCann Erickson Zurich won a pitch from the Feldschlösschen Group for the market launch of Angel. Angel by Cardinal is a non-alcoholic lifestyle drink for young women. The product will initially be available in selected bars and clubs from October, according to a press release from the agency. The brand will initially be launched throughout Switzerland with a print, outdoor and web presence.
McCann Erickson pitch team: Timo Kirez (CD), Susanne Jungbluth (consulting), Claudia Schille, Angelo Sciullo and Tom Kees (art) and Fabian Küchler (text).

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