M&C Saatchi invites you back to the restaurant for Henniez

Henniez owes its success to the restaurant sector, where it is the most popular mineral water among the Swiss. To strengthen this position and thank its consumers for their trust, Henniez held a competition together with Swiss restaurants in 2013. A total of one million Swiss francs in restaurant vouchers were up for grabs. The promotion achieved first-class results at all levels.

Reason enough for Henniez to repeat the campaign this year and commission the M&C Saatchi agency in Geneva to implement the second edition. The creative idea was further developed and adapted to the selected media. At the center of the campaign is the Websiteon which the participants register. The high visibility of the campaign is guaranteed with packaging elements such as labels and shrinks as well as placemats in the participating restaurants. In addition, there is a strong digital presence with a banner campaign, YouTube videos and the Facebook page.

This year, 2,300 restaurants are taking part in the promotion. Three weeks after the start of the competition, Henniez can already count 75,000 participants. The second edition of "Henniez invites you to the restaurant" already promises to be a huge success.

Responsible at Nestlé Waters Suisse, Henniez: Detlef Schattner (Sales Take Home & Marketing), Christophe Kienberger (Senior Brand Manager), Natacha Kemball Kashama (Brand Manager). Responsible at M&C Saatchi: Olivier Girard (Creative Director), Romain Gilodi (Art Director), Vincent Schäublin (Digital Art Director), Boris Declerck (Copywriter), Nolwenn Tual (Graphic Design), Elodie Straub (Account Manager), Nina Hugentobler (Client Service Director), François-Louis Noël (Strategy Director). Illustration: WAI, Marie Bastille Agency Paris. Media (incl. digital): Zenithoptimedia, Western Switzerland: Guillaume De Grave (Client Director) - Fabien Speck, Performics Western Switzerland.