M&C Saatchi succeeds with Henniez
To wrap up a historic summer in which the Swiss had a particularly high need for fluids, Henniez, in collaboration with M&C Saatchi, is launching a new film that defines the brand’s new territory: «So It Works.».
For 150 years now, Henniez has been a part of everyday life for all Swiss people: at work, with friends, with their families, whether they’re working hard or relaxing, and as they experience moments of joy, big and small. This mineral water accompanies the Swiss in their successes, both now and in the future.
The brand and the agency chose Alejandro Toledo as the director to depict scenes from life in today's successful Switzerland. The film will air on TV and online this fall.
Responsible at Henniez: Detlef Schattner (Director of Sales & Marketing), Christophe Kienberger (Senior Brand Manager), Natacha Kemball (Brand Manager). Contact at M&C Saatchi: Olivier Girard (Creative Director), Bérengère Hours (Art Director), David von Ritter (Copywriter), Francesco Solari (TV Producer), Fanny Rannaud (Account Manager), Chloe Rioux (Junior Account Manager), François-Louis Noël (Strategic Planning). Production: Edith Films.
