Mazda shows a Switzerland away from the clichés
On May 8, Mazda will launch the «Voilà ma Suisse» project. Anyone interested can apply for a test drive in a Street View vehicle equipped with a multimedia system and share their perspective on Switzerland. Mazda will showcase these journeys of discovery on Voila-ma-suisse.ch.
Voila-ma-suisse.ch presented.
Ten vehicles with Streetview cameras are now touring the country from May to October 2014, stopping at a total of 21 locations in German-speaking and French-speaking Switzerland and in Ticino.
As it links the participants' outdoor experiences with the digital world in a sophisticated way, the successful implementation of the campaign depends significantly on the technology. You can find out more about the background from Thursday, May 8, in the current print edition of Werbewoche.
Responsible at Mazda: Matthias Walker (Director Marketing), Giuseppe Loffredo (Director PR), Anne Thorens (Manager Communication & Events), Grégory Mettraux (Product Coordinator), Bastien Junod (Online, CRM & Events Specialist). Responsible on agency side: Remy Fabrikant, Jochen Hennecke, Tina Mons (JWT / Fabrikant), Matthias Wandel, Svetlana Savatic, Christian Vuithier (Mindshare), Donat Grimm, Ivan Kellenberger (Futurecom Interactive), Pedro Llopart, Gaby Zürcher (Premotion), Olaf Grewe and Audrey Liechti (Edelman).
