Mazda is new Official Partner of the Grand Tour of Switzerland
Mazda is the new official partner of the Grand Tour of Switzerland. The Grand Tour of Switzerland offers participants 1,600 km of off-the-beaten-path routes through Switzerland.
Matthias Walker, Director Marketing Mazda Suisse, says they are proud to be the new Official Partner of the Grand Tour of Switzerland as Mazda. "There is nothing better than discovering beautiful Switzerland along the Grand Tour of Switzerland in a Mazda. We are very much looking forward to a successful cooperation."
Martin Vincenz, President of the Grand Tour of Switzerland Association, is also looking forward to the close cooperation with the new partner Mazda: "With its vehicles, Mazda provides the most important "instruments" for our guests to experience this first ever Swiss road trip. Together we will thus ensure even more driving fun on the Grand Tour of Switzerland".
How Mazda wants to additionally enrich the Grand Tour of Switzerland is shown by a first example, the current Mazda campaign MyMagicRoadTrip. This campaign is about rediscovering the magic of traveling by car. Mazda sends Swiss people on a journey in the Mazda CX-5 along the most beautiful roads along the Grand Tour of Switzerland, lets them stay overnight in their own Mazda Design Cube in a place where you can't stay otherwise.
