Maz certifies communication professionals

The two courses "Professional Media Relations" under the direction of Elmar zur Bonsen and "Rhetoric and Moderation" under the direction of Oliver Schroeder are a partner offering of the MAZ and the HWZ Hochschule für Wirtschaft Zürich and an elective module of the MAS Business Communications of the HWZ.

CAS Professional Media Relations

The graduates completed the CAS (Certificate of Advanced Studies) "Professional Media Relations" at the MAZ at the end of February. In the course of study, they learned and trained technical and strategic media and communications knowledge at the Swiss School of Journalism. Experienced lecturers from companies, agencies and associations taught them in a practical way how an efficient media office must be structured and networked, how successful issue management works or how to score points even in crisis situations. Thanks to intensive coaching, the CAS graduates also improved and refined their writing and presentation skills.

Certificates received:

Mario Bislin, Political Community Bad Ragaz; Nicole Drechsler, MAZ - The Swiss School of Journalism; Patrick Dubach, Unia Northwestern Switzerland; Anna Faoro, Federal Department of Finance FDF; Barbara Felix, Alternative Bank Switzerland; Florence Horisberger; Celine Kohlprath, Federal Office for Migration; Isabel Rutschmann, Swiss Red Cross; Urban Schwegler, Catholic Church City of Lucerne; Roland Siegenthaler, Burson Marsteller; Manuela Staub, Swisscom AG; Madeleine Wälti, Synedra Switzerland; Robert Witte, Psychiatrie Baselland.

CAS Rhetoric and Moderation

In the 6-month, part-time course, participants intensively improved their own performance skills using a wide range of rhetorical tools. Throughout the course, participants received individual coaching in breathing and vocal techniques. The participants trained the art of convincing appearance and argumentation in speeches and negotiations. They professionalized various presentation techniques as well as the art of storytelling. In the second part of the CAS course, participants deepened their skills and knowledge in moderating meetings and panel discussions as well as in leading difficult conversations. A two-day media training course concluded the total of 11 modules of 2 course days each.

Certificates received:

Thomas Armendinger, Post CH; Werner Augsburger, Swiss Volley; Andrea Brändli, Schule Dietikon; Gabi Buchwalder, Migros Genossenschaftsbund; Dietmar Eglseder, suissetec; Melanie Fussen, BCP Business Consulting Partner AG; Stefan Grösser, Berner Fachhochschule Wirtschaft; Sandra Isler, Lungenliga Luzern-Zug; Anne Koch, Greenpeace Switzerland; Christian Meier, Würth Finance International B.V.; Nicole Payllier, Courts of the Canton of Aargau; Martina Ulmann, Allgemeine Baugenossenschaft Zürich; Reinhard Venetz, Seniorenzentrum Naters; Regina Waldis, Lucerne Tourism; Jürg Widmer, Verkehrsbetriebe Zürich VBZ.