Mayoris with management buyout and new omni-channel partner "Selligent
The agency's top executives—CEO Urs Thüring, Sales Director and CCO Michael Meyer, CTO Christoph Breitenmoser, and Senior Key Account Manager Cyrill Gross—will take over the majority stake in Mayoris from founders Maya Reinshagen and Boris Chiavi effective July 1.
In addition, the management team is committed to the strategic orientation as a full-service boutique in omni-channel marketing. "With Selligent.com, we have found a powerful platform that enables us to implement data-based communication solutions via e-mail, other push media and offline channels," says CEO Urs Thüring. Increasingly, marketing managers are demanding end-to-end personalization as well as automated delivery of advertising materials for dialog campaigns across all channels. A leading company in the image processing industry was acquired as the first customer. There are more customers in the pipeline who are still structuring their data touchpoints before they enter omni-channel marketing.
In terms of technology, Mayoris covers the entire online dialog spectrum: from the user-friendly entry-level software Campaign Monitor to the flexible and customizable email platform Artegic R3 to the comprehensive omni-channel suite Selligent, all customer requirements can be optimally served.
