Maybaum Film produces annual campaign for Smile Versicherung
Maybaum Film produced the annual campaign for Smile Insurance. The campaign features three different spots starring prominent Swiss artists such as Stress, Naomi Lareine, and Anaïs Decasper.
Maybaum Film has once again produced the annual campaign for Smile Versicherung. The advantages of Smile products are presented in a humorous and appealing way in three different commercials. They feature well-known faces such as rapper Stress, musician Naomi Lareine, comedian Anaïs Decasper, comedy duo Sepp & Pietro and influencer Stella Kizildag.
"The collaboration with Smile and the artists was once again a highlight for our team. We produced three independent subjects that convey the brand message in a humorous and approachable way," says Till Hüssy, Creative Producer at Maybaum Film.
The production was realized by a seven-person team within two days of filming. Filming took place on the Bürkliterrasse at the Ganymede statue in Zurich, among other locations. The high summer temperatures posed an additional challenge.
"We have been relying on a creative partnership with Maybaum Film for years, which enables us to present our brand in a likeable and authentic way. This year's campaign perfectly reflects the character of Smile: fresh, approachable, entertaining and uncomplicated," explains Chris Benros, Lead Media & Communications at Smile Versicherung.
The campaign can now be seen throughout Switzerland. Here is one of the spots:
