Maybaum Film: McLaren SLR Tuning Film
What do you do if you want to make a commercial for a luxury car but don't have a contract for it? You simply find the car yourself and produce the commercial on your own.
At least that's what Maybaum Film did. In collaboration with a private tuner and patron, the perhaps first high-end, low-budget tuning film in Switzerland was shot over the course of just under 3 days. For once, the focus was not on the actors, but on a matt black McLaren SLR in a strictly limited edition.
With the support of model and singer Sabrina Bühlmann (alias Tyla Durden), actors Bruno Kocher and Daniel Mezger as well as a motivated crew, high-tech equipment and a lot of passion, the entertaining spot was created. High-speed shots with RED Epic, aerial shots with a flying drone and wild chases with a camera truck on the airport grounds in Interlaken were among the highlights of the filming.
Film buffs will not only enjoy the finished result, but also the Making-of interest.
