Maybaum Film: Tailor-made cheese for Spie ICS
When viewers see promotional videos from IT companies, they think of server racks, flashing LEDs, network hubs, and the classic close-up shot with the focus shifting from the keyboard to the mouse. Spie ICS has decided to do away with these clichés.
Instead of producing the same cheese as everyone else, they produced their own cheese. And the word literally. The cheese-making process serves to symbolize the services of Spie ICS. It is amazing how many analogies arise between traditional cheese-making and state-of-the-art ICT services. In close cooperation between Spie ICS and Maybaum Film, an image film was created that uses the traditional world of cheese-making as a metaphor to illuminate the work of the ICT company. In doing so, the company takes itself for a ride with a wink. It's a people business - most of them are technically skilled. But certainly not as likeable as Spie ICS, which uses a long-time employee as the main character "Alpöhi" in the film.
SPIE ICS | Image film (EN) from Maybaum film on Vimeo.
Responsible at Spie ICS: Oliver Wieczorek and Daniela Peters. Responsible at Maybaum Film: Michel Alraun (director), Laurent Ulrich (producer), Michel Frutig (production manager), Simon Usteri (DoP), Daniel Wyss (post-production), Bluebox Tonstudios (mix and mastering).
