Maybaum Film stages Swiss innovative power for Innosuisse
Innosuisse, the Swiss agency for innovation promotion, wants to raise awareness of its work and put the spotlight on the innovative strength of Swiss companies with a new image film by Maybaum Film.
Innosuisse is the Swiss agency for innovation promotion. On behalf of the federal government, Innosuisse supports science-based innovations in the interest of the economy and society. To raise awareness of its work and celebrate the innovative power of Swiss companies, an image film was commissioned. The pitch process was won by Maybaum Film from Baden in April 2023.
In order to do justice to the diversity of projects and not to focus too much on individual projects, Maybaum Film, together with director Janos Menberg, developed an implementation concept in which a living gallery was created in the Whitehall of the Fotohalle Zurich by means of projections on walls and cloths. On her tour of the Innosuisse gallery, the protagonist learns how the funding works and what kind of projects are supported.
Innosuisse uses the image film on their online channels, at trade fairs and presentations, and through their network of partner organizations. In doing so, they aim to target innovative Swiss companies and organizations. The image film was released in English with subtitles in German, French and Italian.
Responsible at Innosuisse: Johanne Stettler, Eliane Kersten. Development, concept and production: Maybaum filmDirected by Janos Menberg. Camera and editing: Nikolas Reigel; sound design, mastering: Tim Zumstein; color grading: Tobias Wüthrich.
