Maxomedia: Promoting cohesion among Swiss Post employees
Maxomedia implemented an internal employee retention campaign for Swiss Post that focused on employer branding. The goal was to foster a sense of belonging through the online community «Together, a Strong Swiss Post.».
During the fall months, registered users of the internal platform were able to answer a knowledge question on the topic of mail every day, either online or by text message, and win prizes. Every Friday, CEO Michel Kunz personally asked users for their opinion on a specific topic. The aim was to create an active dialog between employees and the CEO. A microsite also featured video statements from the CEO. The internal campaign was advertised via direct mailing and newsletters as well as on posters and on the intranet. In total, over 5,500 active users made use of the offer.
