Maxomedia: Worldwide competition for Switzerland Tourism
Maxomedia has created a presentation platform for Switzerland Tourism featuring typical Swiss hotels. In an online contest on Myswitzerland.com, visitors can try their luck at the slot machine. The slot machine is being promoted worldwide across various media channels.
Maxomedia has created a presentation platform for typical Swiss hotels for Switzerland Tourism. In an online competition on Myswitzerland.com, visitors can try their luck on the one-armed bandit. If the slot machine stops at three identical hotel photos, you win. The prizes include 15 one-week vacations in typical Swiss hotels, Swiss flights from Europe and the USA to Switzerland and 10% vouchers in the Myswitzerland.com souvenir store.
The Slotmachine is advertised worldwide and cross-media. The competition is advertised in a Switzerland Tourism brochure published throughout Europe. The competition will also be published online, in newsletters from the New York Times and Switzerland Tourism and via banners with a Slotmachine look.
The primary aim of the online game is to promote a variety of typical Swiss hotels and to credibly integrate Switzerland Tourism's partners Swiss and Post Shop into the game, says Thomas Winkler, Head of Portal Management, E-Marketing and IT at Switzerland Tourism.
Maxomedia is responsible for the concept, creation and online realization of Slotmachine.
The Slotmachine is advertised worldwide and cross-media. The competition is advertised in a Switzerland Tourism brochure published throughout Europe. The competition will also be published online, in newsletters from the New York Times and Switzerland Tourism and via banners with a Slotmachine look.
The primary aim of the online game is to promote a variety of typical Swiss hotels and to credibly integrate Switzerland Tourism's partners Swiss and Post Shop into the game, says Thomas Winkler, Head of Portal Management, E-Marketing and IT at Switzerland Tourism.
Maxomedia is responsible for the concept, creation and online realization of Slotmachine.
