Maxomedia raises awareness for Stop Piracy

It is the friendly family from next door that is currently smiling at us from billboards. But the business in which the fictitious Flückiger family invests by buying counterfeit products claims numerous victims: in order for the illegal trade to flourish, consumers worldwide are endangered, social services are defrauded, buyers are deceived and jobs are destroyed.
Many consumers do not think about the sometimes serious consequences and still consider the purchase of a counterfeit as a trivial offense. Stop Piracy has therefore launched a national awareness campaign to raise public awareness of the background to counterfeiting and piracy. At Stop-piracy.ch the individual members of the Flückiger family, their misconduct and the resulting consequences are examined in more detail.

Huge bandwidth - immense damage

As the examples chosen for the campaign suggest, the range of counterfeit products today is unimaginably wide. Almost everything is counterfeited, from antibiotics to toothbrushes. The damage caused is correspondingly enormous. In addition to the safety and health of consumers, the public sector and the manufacturers of the original products are also affected. They are cheated out of tax revenues and fair wages for their work. Instead, the counterfeiters invest their billions in numerous other illegal activities, such as drug trafficking or human trafficking.

The campaign: An appeal to personal responsibility

People like the Flückigers who buy counterfeit goods are often unaware that they are supporting criminal organizations. The non-profit association Stop Piracy therefore works to raise awareness among consumers about the background and consequences of this dirty business. It is also a strong advocate of cooperation between the authorities and the business community.

Poster:

The key visual shows a "harmless" average Swiss family in front of their home. However, the text breaks the innocence of the image with the words "We support criminals. Whoever buys counterfeits supports organized crime."

Website:

At Stop-piracy.ch the individual members of the Flückiger family, their misconduct and the resulting consequences are examined in more detail. In addition, STOP PIRACY provides tips for correct behavior and explanations on how to recognize counterfeits.

Responsible at Stop Piracy: Lukas Lüthi (Managing Director), Barbara Moegli (Communication IPI). Responsible at Maxomedia: Andrea Gysi, Matthias Gerber (project management), Reto Schild (CD), Thomas Kägi (AD), Urs Ander (text).