Maxomedia realizes SchoolNetGuide for Swisscom

Swisscom’s online guide, SchoolNetGuide, is entering its 10th year—for the first time as a collaboration between Swisscom and Maxomedia. The Bern-based agency prevailed over several competitors in the pitch.

Swisscom's Internet guide SchoolNetGuide is entering its 10th round - for the first time as a cooperation between Swisscom and Maxomedia. The Bern-based agency won the pitch against several competitors. The SchoolNetGuide is published throughout Switzerland in three languages with a print run of over 250,000 copies. In addition to the brochure, more focus will be placed on online content in the future, according to a media communiqué. Maxomedia is responsible for editing, design and the online expansion of the SchoolNetGuide. The upcoming edition of the SchoolNetGuide will focus on the topic of "Virtual Identity". The guide is primarily aimed at teachers and parents. The aim is to reduce the knowledge advantage that children and young people often have over teachers and parents when it comes to the Internet. It is also intended to arouse interest in the topic of "virtual identity" among all age groups and provide information about the opportunities and risks.

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