Maxomedia implements campaign with interactive advertising formats
Following a test case with 20 Minuten, Maxomedia has now launched a mobile-centric campaign with new, interactive advertising formats to raise awareness of "SBB MobileTickets". At the center is the SBB app icon, which opens like an exploded sketch.
The key visual is displayed on various platforms not only as a static banner but also using HTML5-based rich media banner formats. Users are encouraged to explore the content of the SBB Mobile App themselves using a scroll function. They are directly involved and thus transformed from passive viewers into discoverers of the core message. If the user wants more information about the services of the SBB Mobile App, they are taken to a responsive mobile landing page. There they will find instructions on how to buy tickets and can register in the SBB Ticket Shop.
In cooperation with 20 Minuten, the various advertising formats were also implemented in a new campaign. When users open the 20 Minuten app, their curiosity is aroused by a prestitial video. This is then resolved on the first news page. There, the user encounters the key visual again in the form of a companion ad.
The campaign is rounded off by various run-of-site banners.
Responsible at SBB: Sabine Deinhofer (E-Commerce Manager, SBB Mobile), David Brunnschweiler (Communications Manager).
