Maxomedia makes Gleis7.ch permanent

A year's free housing worth CHF 15,000 is the prize of the new campaign of the SBB youth platform Gleis7.ch. The prize was made possible by the collaboration with ImmoScout24.
The Bern-based agency Maxomedia was tasked with further consolidating the platform's image as innovative and iconic and further expanding the existing community of more than 200,000 members. A viral module was therefore integrated into the online competition: If participants inform their friends about the competition, they increase their chances of winning. Various online and offline measures ensure that young people become aware of the campaign.