Maxomedia lets visionaries proclaim the trading future
With a new platform, Swissquote is ushering in the future of online trading. Its high usability and user experience deliver a new trading experience. The platform is being promoted by Maxomedia.
Swissquote's modernized e-trading platform enables state-of-the-art online share trading: it offers sophisticated features, easy handling and the perfect overview.
Maxomedia designed and implemented the campaign to publicize the new tool for Swissquote. The aim was to motivate existing customers to update to the new platform and to convey the Swissquote trading experience to new customers.
The advertising materials literally bring finances up to date. Instead of heroes of history, banknotes show the innovators and visionaries of today. The simplicity of switching to the new e-trading platform is visualized by the one-page special advertisement in Bilanz, from 3 June 2016: the removable red protective film is stuck over the cell phone camera and the world of finance appears in a new design.
Responsible at Swissquote: Jan De Schepper (Head of Marketing), Flavien Matthey (Brand Manager). Responsible at Maxomedia: Simon Muster (overall responsibility), Romaine Brunner (project responsibility), Reto Schild (CD), Daniel Rödel (AD), Antonia Bekiaris (text/concept), Philippe Stucki, Noah Moor, Christoph Gerber (design/graphics).
