Maxomedia: Getting young people to save with Valiant
What to do with your first paycheck? Maxomedia has developed a campaign for Valiant that lets young people answer this question for themselves.
The campaign focuses on the dreams of the younger generation and shows how smaller and larger wishes can be realized with the help of Valiant.
A competition on Facebook and the Valiant platforms for young people and students draws attention to the bank's offer and motivates people to save. Young people were able to suggest a personal savings goal. The six best savings goals will be supported with a total of CHF 11,000. Voting is currently underway: users decide which suggestion will receive the most money. The competition is being advertised with social ads and offline with posters, streetcar posters, flyers and on-screen advertising on public transport.
The campaign's goal of having over 3,500 likes on Facebook by the end of August was already achieved in July. Almost 250 young people addressed the topic of saving and took part in the competition with a personal suggestion.
Maxomedia has been implementing innovative campaigns in the youth segment for Valiant since 2007 and is responsible for the conception and realization of all measures.
