Maxomedia conquers western Switzerland for Immoscout 24

 Maxomedia is currently promoting the real estate portal Immoscout 24 throughout French-speaking Switzerland with a broad-based cross-media campaign under the slogan "Scoutez, trouvez, gagnez", in which Scouty, the mascot with the blue hat, is causing a stir. The advertising campaign is the continuation of a previous campaign: in December, the French-speaking Swiss selected a new dream home for Scouty from ten properties on the French-language version of the Immoscout 24 website. Now it's all about finding your new home in French-speaking Switzerland. As the main prize, the portal is giving away a rental apartment for a year among all participants. You can take part in the competition by text message or on the microsite Scoutez-trouvez.ch, which Scouty is encouraging French-speaking Swiss to do via online banners, scratch-off flyers, outdoor and streetcar posters and a TV commercial. The campaign will run until the end of February. Maxomedia is responsible for the concept, content, design and implementation.