Maxomedia: Branding for Technical College Bern

The "Lehrwerkstätte Bern" has constantly evolved since 1886 due to technological, economic and social change. The "Lehrwerkstätte Bern" eventually became the "Technische Fachschule Bern". However, the identity of the technical school has always been shaped by knowledge, quality, innovation - and especially by its people, who work closely and respectfully together with different skills and dreams. They feel a sense of belonging and connection through the values of their educational institution, across all disciplines. This "we-feeling" can now also be felt on a visual level with the new CI/CD "One for all".

The new logo is made up of all four parts of the Bern School of Technology: Electronics-Informatics, Interior Design, Mechanical Engineering and Metal Technology. The distinctive outer line creates a unity. The combination of the initials "T" and "F" is created.

Maxomedia has also launched the Website of the Technical College Bern underwent a complete redesign, implemented the entire lettering (house lettering, letterheads, format templates, vehicle lettering) and created matching brochures, flyers and T-shirts.

Responsible at Maxomedia: Simon Muster (Head of Consulting), Frank Salathé (Head of Digital), Reto Schild (Creative Director)