Matter & Partner et. al. for VSP

The Swiss Press Association (VSP) is launching a generic marketing campaign in June with the aim of positioning print advertising in the market as powerful, diverse and appealing, according to the concept. Matter & Partner was chosen for the campaign's motto and design framework. Ten advertising agencies that count print media among their clients will realize full-page advertisements under the slogan "Only an advertisement can do that". These are to be placed free of charge by the VSP publishers as fillers. The target audience is advertising clients, media and advertising agencies. At the end of the year, readers can choose their favorite subject via coupon and the Internet.