Matter & Gretener announce the day of the original
Counterfeits and pirated goods are on the rise worldwide, posing risks to consumers. That is why the first Stop Piracy Day will take place across Switzerland on October 25. The idea for the event came from Matter & Gretener, as did the communication campaign.
Counterfeit and pirated goods are on the rise worldwide, which poses risks for consumers. This is why the first Stop Piracy Day is being held across Switzerland on October 25. The idea came from Matter & Gretener, as did the communication. Banners, POS posters, product stickers, carrier bags, information flyers, media cooperations and TV and radio commercials will be used to draw attention to the issue. In the commercials, the actor Anatole Taubman, who plays the villain Elvis in the new James Bond film, and the musician Marc Sway are committed to Stop Piracy Day. > View spot
Responsible at Stop Piracy: Iris Sidler (Head of Office) with Sibylle Augsburger, Roger Chevallaz, Samuel Favre, Barbara Mögli, Ruth Mosimann, Jörg Rohrer and Elke Schäfer. Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Karin Beerli, Wanda Michel (AD), Marcus Gretener, Jochen Hennecke (consulting). Film production: Condor Films, Zurich. Director: Martin Fueter.
Responsible at Stop Piracy: Iris Sidler (Head of Office) with Sibylle Augsburger, Roger Chevallaz, Samuel Favre, Barbara Mögli, Ruth Mosimann, Jörg Rohrer and Elke Schäfer. Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Karin Beerli, Wanda Michel (AD), Marcus Gretener, Jochen Hennecke (consulting). Film production: Condor Films, Zurich. Director: Martin Fueter.
