Matter & Gretener: Profile picture poster as a farewell gift for Ariella Kaeslin
On the occasion of Ariella Kaeslin's official farewell at the Swiss Cup Zurich, the three-time Sportswoman of the Year is presented with a poster featuring a pixel image from her fans' Facebook profile pictures.
These pictures, together with a farewell message, can be uploaded to the Swiss Cup Zurich fan page via a Facebook app developed by Matter & Gretener. Everyone who uploads their Facebook profile picture will be entered into a draw to win 5x a Meet & Greet for 2 people with Ariella Kaeslin at the Swiss Cup Zurich 2011.
The Facebook app is advertised via a media partnership with Blick.
Responsible for the Swiss Cup Zurich: Kurt Hunziker (General Secretary), Beni Rentsch (Communications). Responsible at Matter & Gretener: Marcus Gretener (consulting), Julia Batzlen (graphics), Dominik Imseng (text); app programming: Isuntu, Schnellkraft.
