Matter & Gretener: Mailings for Seeker
With the new Seeker app, your phone shows you all the businesses within any given radius that offer the services you need right now. Through a multi-stage, trilingual direct marketing campaign, Matter & Gretener ensured not only that the information available on Seeker is accurate—the Nudge agency also raised awareness of the advertising opportunities offered on Seeker Plus.
Around 6 percent of the doctors, real estate agents, trustees, hotels and restaurants contacted by HTML e-mail and letter opted for a Seeker plus subscription.
Responsible at Seeker: Klaus D. Mapara, Karlheinz Jost (Karlheinz Jost Consulting), Simon Kiesel (KIM Krick Interactive Media). Responsible at Matter & Gretener: Daniel Matter (Creative Direction & Text), Julia Batzlen (Graphics), Marcus Gretener, Simone Frei (Consulting). Programming HTML mails: Hausheer.
