Matter Gretener Lesch: Hiking vacations that leave their mark
With no fewer than 350 km of hiking trails, the Free Vacation Republic of Saas-Fee is an addictive outdoor paradise. That’s exactly what the latest campaign image from Matter Gretener Lesch highlights.
A happily exhausted family stretches its feet after another sunny day of hiking. In doing so, their expired shoe soles humorously make it clear that the fantastically beautiful ups and downs also have their disadvantages.
larger representation
Responsible at the Free Holiday Republic Saas-Fee: Pascal Schär (Head of the Department of Recreation). Responsible at Matter Gretener Lesch: Daniel Matter (creative direction), Dominik Imseng (text), Laura Haas (graphics), Marcus Gretener, Ulrich Stauffacher (consulting); Christof R. Schmidt (photography), Patrik Rohner (image editing).
