Matter Gretener Lesch: Animal good advertising
The campaign for Zurich Zoo, which Matter Gretener Lesch developed around ten years ago, is not only being continued with various new motifs - the agency has also created a fresh new look.
The subjects, which combine spectacular animal images with surprising headlines, are now in use on posters and online.
Responsible at Zurich Zoo: Alex Rübel (Zoo Director), Markus Rege (Head of Marketing & Education), Dominik Ryser (Head of Online Marketing & Advertising). Responsible at Matter Gretener Lesch: Peter Lesch (strategy), Daniel Matter (creative direction), Dominik Imseng (text), André Schmid (graphics), Verena Knof (consulting). Media: APG/SGA Out of Home Media, Clear Channel Switzerland, Goldbach Media.
