Matter Gretener Lesch: Fast shifting for Motorex
Motorex, the long-established Swiss lubricant manufacturer, has cleverly used the current controversy surrounding FIFA to promote itself: «Lubricating legally since 1917» is written above a green Motorex barrel.
The full-page ad was conceived by Matter Gretener Lesch and appeared in the Blick of Friday, May 29, right next to one of the numerous articles on the controversial Fifa Congress.
Responsible at Motorex: Manuel Gerber (Head of Marketing). Responsible at Matter Gretener Lesch: Daniel Matter, Marcus Gretener, Dominik Imseng, Severin Candrian, Verena Knof.
