Matter Gretener Lesch: Paris, Milan, Uster
Just a moment ago on the runways of the world’s leading fashion capitals, and now already in Uster: The new campaign for the Uschter 77 shopping center makes it clear that it always offers the latest fashions from the most prestigious brands.
In the Blackout just like at Gerry Weber, in the Pasito just like at Yendi. The stylish subjects were photographed in front of real Ustermer landmarks. In keeping with the campaign slogan: "Small town, big brands."



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Responsible at Uschter 77: Bruno Benz (Center Manager). Responsible at Matter Gretener Lesch: Peter Lesch (strategy), Daniel Matter (creative direction), Dominik Imseng (text), Severin Candrian, Sandjay Deng (graphics), Victor Rosser (consulting); image editing: Recom Farmhouse, London.
