Forestry workers standing guard; farmers waving Swedish and Swiss pennants; a brass band of construction workers: with humorous motifs, the Swiss family-owned company Motorex makes it clear that its innovative lubricants are also very popular in the far north. The campaign, which focuses on Motorex's successful market entry in Sweden, was created by the Nudge agency Matter Gretener Lesch and can be seen in Swedish trade magazines, according to a statement.

Responsible at Motorex: Manuel Gerber (Head of Marketing). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Marcus Gretener and Simone Frei (Consulting). Photography: Christof R. Schmidt/Cyrill Matter; Image editing: Daniel Belet.

Whether motocross, enduro or road racing: Time and again, the racing teams of the Austrian motorcycle manufacturer KTM achieve spectacular victories. With its high-tech oils and comprehensive technology support, Motorex has also been playing its part in KTM's success story for over ten years. The Swiss family-owned company is now taking advantage of this fact for a campaign to be launched in Austria, as detailed in a press release. It is aimed at decision-makers in garages as well as in the construction and agricultural sectors and makes it clear that Motorex's innovative lubricants are also available off the race track. In keeping with the campaign visuals, which show a KTM driver at the wheel of an excavator, a tractor and an ordinary small car. Marketing Manager Manuel Gerber: "There's no quicker way to persuade Austrians to switch from the competition to Motorex."

Responsible at Motorex: Manuel Gerber (Head of Marketing). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Marcus Gretener and Simone Frei (Consulting). Photography: Cyrill Matter/Christof R. Schmidt; image editing: Daniel Belet.