Matter Gretener Lesch: 24 times Uschter 77
Following last year's successful launch, Matter Gretener Lesch is continuing the Uschter 77 shopping arcade campaign with additional designs.
Once again, the 24 stores in Uschter 77 are playfully showcased, whether on shopping bags, as ceiling hangers or as stamps in an album. Once again, the communication campaign developed by the nudge agency Matter Gretener Lesch elegantly solves a tricky problem: how do you integrate the logos of 24 different stores? Quite simply: you make them part of the visual idea.
Responsible at Uschter 77: Bruno Benz (Center Manager). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Laura Haas (Graphics), Victor Rosser (Consulting). Photography: Jonas Kuhn.
