Matter & Gretener: Campaign for natural gas continues
Following its successful launch in 2008, with a focus on TV and advertorials, the new brand identity for Erdgas—conceived by Matter & Gretener—is now entering its third year.
The agency is once again relying on the power of good arguments to highlight the numerous advantages of natural gas, according to a press release. Advertisements, posters and banners will be used - now also in the B2C sector. The aim is to make it clear how easily new good reasons for natural gas can be implemented. Even an additional application (mobility) and another sender (biogas) can be integrated. The thematic focus of the campaign: the environmental benefits of natural gas and biogas.
Responsible at the Swiss Gas Industry Association: Urs Zeller (Head of Marketing), Daniel Bissig (Head of Advertising). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Urs Hartmann (Art Direction), Marcus Gretener, Nicole Liebermann (Consulting); Photography: Stefan Minder; Banner programming: Hausheer AG.
Responsible at the Swiss Gas Industry Association: Urs Zeller (Head of Marketing), Daniel Bissig (Head of Advertising). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Urs Hartmann (Art Direction), Marcus Gretener, Nicole Liebermann (Consulting); Photography: Stefan Minder; Banner programming: Hausheer AG.
