Matter & Gretener: International campaign for Motorex
The Matter & Gretener agency has created a branding campaign for Motorex that is launching in Switzerland, Germany, and France.
According to the press release, this was based on discussions with decision-makers from a wide range of industries in order to understand their specific needs. The result: whether it's performance, reliability or quality of advice, Motorex is the partner for anyone who expects more. A strategic approach that allows the "Challenge the Limits" campaign, which focuses on performance optimization and has been used by Motorex in recent years, to be expanded by a decisive dimension.
The multidimensional brand promise was implemented with a testimonial campaign whose pointed headlines make it clear how demanding the Motorex customers portrayed are. The catchy claim: "What do you think, why does he swear by us?"
The campaign starts in Switzerland, Germany and France with advertisements in special interest titles and TV commercials. Other countries will follow.
Responsible at Motorex: Edi Fischer (CEO), Manuel Gerber (Head of Marketing), Martin Basler (Head of Sales). Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Urs Hartmann (AD), Marcus Gretener, Nicole Liebermann (consulting). Photography and direction: Serge Hoeltschi. Film production: Condor Films, Zurich.
The multidimensional brand promise was implemented with a testimonial campaign whose pointed headlines make it clear how demanding the Motorex customers portrayed are. The catchy claim: "What do you think, why does he swear by us?"
The campaign starts in Switzerland, Germany and France with advertisements in special interest titles and TV commercials. Other countries will follow.
Responsible at Motorex: Edi Fischer (CEO), Manuel Gerber (Head of Marketing), Martin Basler (Head of Sales). Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Urs Hartmann (AD), Marcus Gretener, Nicole Liebermann (consulting). Photography and direction: Serge Hoeltschi. Film production: Condor Films, Zurich.
