Matter & Gretener for Switchplus: Little helper Switchie brought to life
The Matter & Gretener agency has produced a series of advertorials for Switchplus. The main character is Switchie, the little helper.
Daniel Gyro Gearloose has the little helper, the Swiss online community has Switchie, the agency writes in a press release. Switchie is a cartoon character who answers all questions relating to internet presence and is intended to convey the values of the new internet service provider Switchplus: Transparency, simplicity, quality and service.
According to the press release, further public reports from Matter & Gretener will appear in the coming months. The articles, each dedicated to a specific topic, will appear in the PC trade press and on Switchie.ch
Responsible at Switchplus: Wolfram Schmidt (Managing Director). Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Julia Batzlen (graphics), Marcus Gretener, Simone Frei (consulting).
