Matter & Gretener: Online quiz developed for coeliac patients
The agency Matter & Gretener launched an online quiz for Koelliker Papermanagement to attract new customers. Instead of simply listing good reasons to work with Koelliker, the agency used an online quiz to highlight Koelliker’s advantages to its B2B target audience.
The agency Matter & Gretener has launched an online quiz for Koelliker Papermanagement to attract new customers. In the paper management industry, the business with printing, inserting and letter opening systems as well as the corresponding papers and envelopes, there is a tough battle for market share and reputation, the agency wrote in a press release on Tuesday. Koelliker Papermanagement is taking a more level-headed approach: instead of attacking its competitors, the Wallisell-based company is relying on the power of good arguments to win new customers and retain existing ones. The most recent example of this strategy is the "Papermanagement Star" online competition. Instead of listing reasons for working with Koelliker, the agency used an online quiz to explain the benefits of Koelliker to the B2B target group.
Responsible at Koelliker Papermanagement, Wallisellen: Matthias Gallin (CEO and Head of Marketing). Responsible at Matter & Gretener: Daniel Matter (Creative Direction & Text), Urs Hartmann (Art Direction), Imer Krasniqi (Graphics), Jochen Hennecke, Nicole Liebermann (Consulting). Online implementation: eye media, Zurich.
Responsible at Koelliker Papermanagement, Wallisellen: Matthias Gallin (CEO and Head of Marketing). Responsible at Matter & Gretener: Daniel Matter (Creative Direction & Text), Urs Hartmann (Art Direction), Imer Krasniqi (Graphics), Jochen Hennecke, Nicole Liebermann (Consulting). Online implementation: eye media, Zurich.
