Matter & Gretener: On air for the Free Republic of Saas-Fee
The Matter & Gretener agency, in collaboration with Condor BB/A, produced a viral ad for the Free Republic of Saas-Fee.
Family vacations can be enjoyed anywhere, Matter & Gretener said in a press release. But not everywhere as child-friendly as in the Free Republic of Saas-Fee. This is confirmed by an analysis carried out by experts for the UK's most important family vacation website: Takethefamily.com. Saas-Fee scored best of all Swiss destinations in terms of child-friendliness and came in an excellent second place in an international comparison - ahead of all major ski resorts in Austria, Italy, the USA and Canada. The fact that the ski pass for children up to the age of nine is free in the Free Republic of Saas-Fee contributed to this excellent result. This is an economic advantage that more and more adults are attempting to obtain. At least that's what the latest tongue-in-cheek news program on vacation republic television reported.
The viral spot was created by Matter & Gretener in collaboration with Condor BB/A and will hopefully find as many friends as the last "Ferien-Rundschau": This mischievously pointed out the advantages of a snow-sure winter sports resort and was worth a cover story for "20 Minuten".
Responsible at the Free Holiday Republic Saas-Fee: Pascal Schär (Head of the Department of Recreation), David Graefen (Head of the Office for New Citizen Recruitment). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Julia Batzlen (Graphics), Marcus Gretener, Simone Frei (Consulting). Production Viralspot: Condor BB/A, Olivier Egli. PR: open up, Melanie Schneider.
