Matter & Partner does something for non-smoking 

"Züri Rauchfrei", the cantonal specialist agency
for tobacco prevention, commissioned the communications agency Matter &
partner with the development and implementation of a youth campaign. "Züri
Smoke-free" aims to close the gap left by the abolition of the
campaign "The new desire not to smoke". In the
Service contract with the Institute for Social and Preventive Medicine
It was decided to develop a youth campaign that would be launched by the
tobacco prevention fund. The "Züri Rauchfrei" association
is supported as a cantonal specialist agency by various organizations
and supported by the Health Department of the Canton of Zurich with funds from the
Alcohol tenth supported. Matter & Partner had already worked with
The specialist unit was promoted with a matchbook campaign.