Matter & Gretener advertises for Zurich law firm
RGS Law, a law firm specializing in areas including mergers and acquisitions, is taking the plunge into traditional advertising as an industry pioneer. The Zurich-based advertising agency Matter & Gretener, in collaboration with Richterich & Partner, is handling RGS Law’s branding.
The law firm RGS Law, which specializes in mergers & acquisitions and corporate law, is an industry pioneer and is venturing into classic advertising. The Zurich-based advertising agency Matter & Gretener, together with the consultancy firm Richterich & Partner, is responsible for positioning RGS Law. Advertisements in the business press, a company brochure, a newsletter and a homepage are intended to support the PR work.The fact that law firms are allowed to advertise is a relatively recent achievement. On June 23, 2000, the Federal Act on the Free Movement of Lawyers stipulated for the first time that lawyers may advertise. However, this included the proviso that advertising must remain objective and meet the public's need for information. The Canton of Zurich was the first to liberalize its Code of Professional Conduct in the summer of 2004 to allow lawyers to advertise. The other Swiss cantons followed suit on July 1, 2005.
