Matter & Gretener visualizes for Züri Rauchfrei
The Zurich-based agency Matter & Gretener has designed an impactful campaign for Züri Rauchfrei, the tobacco prevention office in the canton of Zurich, that shows: Smoking is playing with your life.
The Zurich agency Matter & Gretener has designed an impressive campaign for Züri Rauchfrei, the tobacco prevention agency in the canton of Zurich: Advertisements and posters show a morgue in which two dead people lie covered up. A text box made the cause of death clear: "Smokers are gambling with their lives. The haunting subject was staged by South African photographer Michael Meyersfeld.
