Matter & Gretener pleads for more health
This year, too, the agency is encouraging people to stay fit on behalf of the Canton of Zurich’s Health Promotion Office. The «Exercise, Nutrition, Relaxation» campaign once again offers health tips. To spread the word, Matter & Gretener and its partner Streuplan also turned to unconventional channels.
This year, the agency is once again encouraging people to stay fit on behalf of Health Promotion Canton Zurich. The "Exercise, nutrition, relaxation" campaign is once again providing health tips. Matter & Gretener and its partner Streuplan also used unusual channels to disseminate these tips. For example, stickers were placed on old glass collection containers calling on people to cut down on alcohol consumption, and pizza delivery boxes were marked with instructions to pay attention to diet. According to Matter & Grenener, the brochure "Reading on promotes your health" is the central element of the campaign. It contains 36 tips on how to do your health a favor in everyday life. It will be distributed by Surprise sales staff, among others, and sent to Sanitas policyholders and future recruits.
Responsible at the Institute of Social and Preventive Medicine at the University of Zurich: Roland Stähli, Regula Behringer; at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Franziska Langenbacher (Art Direction, Martina Schörghofer (Consulting); at Streuplan: Thomas Back (overall responsibility, Oliver Schwab (project management), Sara Tiboni (consulting).
Responsible at the Institute of Social and Preventive Medicine at the University of Zurich: Roland Stähli, Regula Behringer; at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Franziska Langenbacher (Art Direction, Martina Schörghofer (Consulting); at Streuplan: Thomas Back (overall responsibility, Oliver Schwab (project management), Sara Tiboni (consulting).
