Matter & Gretener communicates for Nagra

The National Cooperative for the Disposal of Radioactive Waste (Nagra) has a thankless task. The goal of its geological studies is to identify safe sites for the deep geological disposal of radioactive waste in Switzerland.

 The National Cooperative for the Disposal of Radioactive Waste (Nagra) has a thankless task. The aim of its geological investigations is to find safe sites for the deep disposal of toxic waste in Switzerland. For the Federal Council's announcement of the potential siting areas in the first half of next year, the cooperative has now enlisted professional help in the communications sector. The communications agency Matter & Gretener and the event agency Merz + Partner have now been entrusted with the management of the information events in the locations concerned. According to project manager Armin Murer, both agencies impressed Nagra in the pitch with their emotional and integrated approach, which will prove that they take the fears and questions of the population seriously.

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