Matt & Kim rock for Hilfiger Denim spring collection
After both «The Virgins» and «The Films» caused a sensation last year, «Matt & Kim» is once again the young rock band at the center of the global Hilfiger campaign.
The newcomer indie pop band from Brooklyn forms the core of the campaign. It thus represents a continuation of the brand's new global advertising strategy. The subject, which was designed by the Tommy Hilfiger creative team in collaboration with photographer Todd Cole, is intended to capture an informal American spirit, according to a statement from Hilfiger press office Weibel Communication.
