Match Communications: Storage campaign developed for EMC
Match Communications carried out the launch campaign for the new VNX storage systems on behalf of the information technology company EMC.
IT managers in German-speaking Switzerland were directed to a landing page by means of e-mail newsletters and mailing cards, where they were given a simple question quiz with a prize incentive to learn about the new storage systems. The aim of the campaign was to place the product benefits, create positive customer experiences and trigger product preference, the agency writes in a statement. With a response rate of five percent, the campaign was able to generate valuable leads.
Responsible at EMC Computer Systems: Susanna Zimmermann, Corina Erny.Responsible at Match Communications: Roland Sennhauser, Christian Staub.
