Match Communications: Pralinés deduplicated
Match Communications developed a 3D mailing on behalf of Data Store and Itris Informatik. It explains «data deduplication» using a box of chocolates.
What is as clear as day to any IT expert is hardly known to the layman: "deduplicating data" means "finding and eliminating data stored multiple times". On behalf of Data Store and Itris Informatik, Match Communications has developed a 3D mailing that makes factual data deduplication palatable in a humorous way. Selected IT managers from large companies are currently receiving a mailing consisting of a flyer and chocolates. As you know, these are often double and triple in the box. But not this time. Each praline is only available once - duplicates have been deduplicated. Just as the data on the servers should be.
Responsible at DataStore, Spreitenbach: Jasmine Senning (Marketing). Responsible at Match Communications, Zurich: Christian Staub, Roland Sennhauser. Praliné production: Chocolat Schönberger.
