Match Communications: Campaign for residential development in Lenzburg realized
To promote the «Check-In Lenzburg» residential development, Match Communications developed a campaign that has resulted in the complex being «nearly fully leased» as of today—two months before completion and the first move-ins.
In its communication, the agency focused on the proximity of the property to the train station - and thus to the rest of the world, according to a press release. In the language of the travel industry, apartment seekers were motivated to find their dream home destination in Check-In. The marketing board, for example, resembled the check-in board at the airport, the brochure a travel guide, the website a vacation portal with booking options and, since all 74 apartments have been given the resounding names of popular vacation destinations, interested tenants do not talk about "Apartment 12a on the left on floor 3" but simply about Aruba, Phuket, Las Palmas and so on.
Match Communications was commissioned by the Credit Suisse Real Estate Fund LivingPlus real estate fund. Its investment focus is on the acquisition and construction of future-oriented Swiss residential properties with modern usage and service concepts.
Responsible at Match Communications, Zurich: Roland Sennhauser, Christian Staub. Responsible at Real Estate Asset Management of Credit Suisse: Petra Knecht.
Match Communications was commissioned by the Credit Suisse Real Estate Fund LivingPlus real estate fund. Its investment focus is on the acquisition and construction of future-oriented Swiss residential properties with modern usage and service concepts.
Responsible at Match Communications, Zurich: Roland Sennhauser, Christian Staub. Responsible at Real Estate Asset Management of Credit Suisse: Petra Knecht.
