Match Communications wins national campaign for Orange and Sony Ericsson

The young communications agency Match Communications has been awarded the contract for a national promotional campaign by marketing partners Orange and Sony Ericsson. The agency won the pitch against three competitors, according to a press release. The campaign focuses on a music contest for young Swiss bands with the aim of finding the best support act for a Christina Aguilera concert. Orange and Sony Ericsson want to gain market share in the downloadable music sector. They have entered into an exclusive cooperation with Christina Aguilera to increase awareness of their joint offering. The first works by Match Communications for the national campaign will be shown in August.