Match Communications: The promo girls put on their cowboy boots
Match Communications is implementing a fall campaign for the French lingerie brand Passionata by Chantelle. A twelve-week promotional campaign in western style is intended to strengthen customer proximity.
Match Communications is implementing a Western-style fall campaign for the French lingerie brand Passionata by Chantelle. A twelve-week promotional campaign is intended to increase customer proximity and frequency in the lingerie departments and thus also sales. Until the end of October 2008, promoters will be appearing in Manor, Globus, Jelmoli and Perosa stores as Western girls wearing Passionata tops under the motto "Wild Wild West" and inviting customers to draw a poker card. The poker card, an ace, contains a scratch-off box. Each card is a winner and can be redeemed as a voucher at the till. The promotion is partly supported by advertisements in the Globus and Profits magazines.
Responsible at Match Communications: Roland Sennhauser, Christian Staub. Responsible at Revam: David Kalensky (Marketing Director), Pénelope Meguini (Marketing Manager).
