Martin Spillmann, CD Spillmann Felser Leo Burnett
What are your favorite Swiss things?
Your Swiss favorites?Martin Spillmann: On TV: "Gemeinsam gegen Gewalt" by Wirz and "Médecins sans Frontières" by Advico Young & Rubicam, for which I did a little midwifery work. Unfortunately, I can't think of more than these two.How will Switzerland do?
Spillmann: I'm guessing about ten shortlist nominations and three to four lions. But only if we are very, very lucky.
Your favorite for the Grand Prix?
Spillmann: The short films for BMW America by Guy Richie, Wong Kar Wei and Inanite that run on the Internet. Or the X-Box spots by BBH.
What do you think about the inclusion of direct marketing?
Spillmann: As long as there is still enough room in the hotels and good restaurants of Cannes and the surrounding area, I don't really care about this innovation.
Will you also look at other than classic advertising?
Spillmann: The Media and Cyberlions interest me insofar as they also award prizes for surprising ideas and concepts.
Should Switzerland be more active with events?
Spillmann: You should do more: More good advertising. Then the others will automatically take notice of us.
Your sidelines in Cannes?
Spillmann: I've never taken my bathing suit with me. What I definitely don't miss are the "New Talents" by Saatchi & Saatchi.
Your favorite place in Cannes?
Spillmann: Seat 218 in the fourth row of the large movie theater.
Spillmann: I'm guessing about ten shortlist nominations and three to four lions. But only if we are very, very lucky.
Your favorite for the Grand Prix?
Spillmann: The short films for BMW America by Guy Richie, Wong Kar Wei and Inanite that run on the Internet. Or the X-Box spots by BBH.
What do you think about the inclusion of direct marketing?
Spillmann: As long as there is still enough room in the hotels and good restaurants of Cannes and the surrounding area, I don't really care about this innovation.
Will you also look at other than classic advertising?
Spillmann: The Media and Cyberlions interest me insofar as they also award prizes for surprising ideas and concepts.
Should Switzerland be more active with events?
Spillmann: You should do more: More good advertising. Then the others will automatically take notice of us.
Your sidelines in Cannes?
Spillmann: I've never taken my bathing suit with me. What I definitely don't miss are the "New Talents" by Saatchi & Saatchi.
Your favorite place in Cannes?
Spillmann: Seat 218 in the fourth row of the large movie theater.
