Martin Sorrell wants to take over market researcher TNS
Advertising giant WPP plans to acquire the British market research firm Taylor Nelson Sofres (TNS). WPP is offering the equivalent of 2.19 billion Swiss francs for TNS, says WPP CEO Martin Sorrell.
The advertising giant WPP wants to take over the British market researcher Taylor Nelson Sofres (TNS). WPP is offering the equivalent of 2.19 billion Swiss francs for TNS, says WPP CEO Martin Sorrell. The offer was submitted directly to TNS shareholders after TNS management rejected three non-binding takeover bids as being too low. WPP is not the only company interested in TNS. The German market researcher GfK also wants to merge with TNS. According to the Financial Times, the Nuremberg-based market research company is already preparing a counter offer for TNS. The company did not wish to comment on the report. According to Martin Sorrell, the offer from WPP is a better alternative to the GfK offer for TNS, as WPP wants to protect the brand better.
